Author: Shines
“So Granison, what type of low-tech marketing are you referring to and why should I use low-tech marketing in this high-tech world? I am so glad you asked.
When I say low-tech marketing, I’m referring to the good old sales letter.
A strong sales letter can still do its job, regardless of the company and industry or whether or not you are doing B2B or B2C. It really doesn’t matter!!
What I see most often is still the time consuming, nerve-racking, cold calling to obtain new customers. Although there are several ways to getting into an account, a good old-fashioned, direct-response sales letter can save you a ton of time and money in travel expenses, just to get new customers.
The more successful rep firm would use this type of marketing for several strategic reasons. One being, an interesting direct mail piece received on the desk of the engineering manager or CFO goes a very long way. I can guarantee that many of your competitors, other rep firms, are not using the strategic marketing/sales technique at all.
If your firm were a large corporation you’d put several hundred pages of marketing tasks together in one plan with the help. As a small home business noting your organized Internet marketing opportunity plan will probably take fewer than ten pages. But it must be done, and early. The simplest and easiest way to work with your marketing plan is to place the pages in a three ring binder and refer to it monthly. This lets you keep track of what you should be doing in your home business Internet marketing opportunity schedule.